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Choosing a real estate CRM

How to choose the best real estate CRM for your agency

The best real estate CRM is the one your agents actually use. Here is what to check before you choose, whichever system you pick.

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From €30 per user a month, billed yearly, excluding VAT.

1. It works in your language and market

Agents must be able to work in Greek, and clients must receive e-mails and brochures in their own language. Check for the things a Greek office records every day, such as listing agreements, energy class and communal fees, and that a listing can be shown with an approximate location instead of the exact address.

2. It matches clients to listings for you

A real estate CRM should know what each buyer or tenant wants and show the listings that fit, every time a listing is added or changed. Without matching it is only an address book.

3. It publishes to the portals you use

Ask which portals it publishes to and how fast changes reach them, whether XE.gr is one of them, and whether portal enquiries come back in as leads. Re-typing listings on every portal costs hours each week.

4. Your data is safe and stays yours

Check where data is stored (in the EU for GDPR), whether agents can be limited to their own clients, whether sign-in can require a second step, and whether you can export everything if you leave.

5. Moving in is easy, and the price is clear

You should be able to import listings and contacts from Excel or your old system, and try it before you pay. Prefer a clear price per user with no set-up fee over long contracts.

How Estate CRM measures up

  • Every screen, e-mail and PDF in Greek and English, with listing agreements and signed viewing forms
  • Automatic matching with a 0–100 score and alerts to clients
  • XE.gr publishing within a minute, XML feeds, and portal e-mails turned into leads
  • Data in the EU, roles, two-step sign-in and a full export at any time
  • Import from CSV or Excel, and a clear price per user per month

See it in the app

  • Contacts & matching

    Scored matching for estate agents in Greece: save what each buyer wants, see every new match in one inbox and e-mail the best listings in two clicks.

  • Portals & feeds

    Publish to XE.gr within a minute, plus Kyero and Estate CRM XML feeds, a website API and a WordPress plugin. Spitogatos is being connected.

  • Team, security & data

    Team, security and GDPR for agencies in Greece: roles, two-step sign-in, EU hosting, data separated per agency and an export of all your data.

  • Import

    Import for agencies in Greece: contacts and listings from CSV or Excel, with Greek or English headers, a dry run and an error file.

Questions

How much does a real estate CRM cost?

Most charge per user per month. Compare what is included on each plan, such as portal feeds and the number of listings, not only the headline price.

How long does it take to switch CRM?

With an export from your old system, listings and contacts can be imported in an afternoon. Plan a short training session so every agent starts the same way.

See it with your own listings

Book a short demo: we show you the app with listings like yours, answer your questions and help you bring your data across.

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